Pyeongchang Hyoseok Cultural Festival
SeptemberGangwon
This autumn festival takes place around Bongpyeong-myeon in Pyeongchang, Gangwon, usually in September. It is set in the real-life backdrop of Lee Hyo-seok's short story "When Buckwheat Flowers Bloom," and its main scenery is fields of white buckwheat blossoms. You can enjoy literary events, traditional folk games, local food stalls, and performances by local residents and artists.
When is it held?
Every year around early September. The exact dates change every year.
This year’s dates
Held 2026: Sep 4 ~ Sep 13 (ended). Check the official website for next year’s dates.
Before you go, check this year’s dates and fees on the official website.
What can you do there?
- Stroll through white buckwheat fields from the novel
- See an outdoor folk play of When Buckwheat Flowers Bloom
- Ride the Literature Train into the story (paid fare)
- Find golden buckwheat and collect stamps for small prizes
- Relax by a fallen-leaf bonfire in the evening
Tips for visitors from abroad
Getting there
From Seoul you can reach the Gangwon area by KTX, express bus or intercity bus. Once there, check public transit to the venue in a map app (Naver Map and KakaoMap are the most accurate in Korea).
Naver Map ↗ KakaoMap ↗ Google Maps ↗ Official website ↗
What to wear and bring
Autumn days are mild and nights are cool. Bring a light jacket and shoes that are comfortable for long walks.
This is general guidance. Check the official website for what to bring and how to enter each event.
Photos
Source: Korea Tourism Organization TourAPI. Dates may change. · Photo: Korea Tourism Organization · KOGL Type3 · Shown unaltered.
Other festivals in the same month
Frequently asked questions
When is Pyeongchang Hyoseok Cultural Festival held?
Every year around early September. The exact dates change every year. This year’s dates have not been announced yet.
How do I get to Pyeongchang Hyoseok Cultural Festival?
From Seoul, take KTX, an express bus or an intercity bus toward Gangwon, then check public transit to the venue in a map app.
Is Pyeongchang Hyoseok Cultural Festival free?
The official overview does not list admission. Please check the official website.
Places to visit near this festival in Gangwon
Top attractions close to the event site. Add them to the same day trip.
Source: Korea Tourism Organization TourAPI. Dates may change.