Korea Grand Sale (2027 코리아그랜드세일)
Starts in 40 daysSeoul
Korea Grand Sale runs Dec 23, 2026 (Wed) ~ Feb 13, 2027 (Sat) at Myeong-dong Noon Square and nationwide (online & offline vendors).
Dates · Venue
- Dates
- Dec 23, 2026 (Wed) ~ Feb 13, 2027 (Sat)
- Venue
- Myeong-dong Noon Square and nationwide (online & offline vendors)
- Address
- 14 Myeongdong-gil, Jung-gu, Seoul
- Hours
- 11:00~20:00
- Admission
- Free
- Organizer
- Ministry of Culture, Sports and Tourism / Visit Korea Year Committee
- Age / audience
- All ages
- Contact phone
- 1644-7855
Dates and fees can change. Check the official website or call before you go.
About the event
The Korea Grand Sale is Korea’s premier tourism festival for international visitors, combining shopping, culture, and travel. Held during the winter tourism off-season, the event aims to promote travel to Korea by offering a wide range of benefits for international visitors across various sectors, including flights and transportation, shopping, accommodation, food and beverages, beauty and wellness, experiences, and travel services. The event also features special promotions and hands-on programs, along with visitor services and exclusive benefits available at the Myeongdong Welcome Center. More information is available on the official Korea Grand Sale website and Korea Tourism Organization social media channels.
Main programs
- 1. Welcome Center
- Period: 12/23/2026 (Wed) to 2/13/2027 (Sat), 53 days / daily 11:00~20:00
- Place: Lobby on the 1st floor, Nunsquare, Myeongdong, Seoul
- Content: event introduction and shopping tourism information / experience programs / programs linked with local commercial districts (receipt rewards, and more) / lucky draw event / promotion of participating company benefits, and more
- 2. Mobile Welcome Center
- Period: operating periods differ by region
- Regions: planned nationwide tour including the Gangwon and Gyeongnam areas, and more
- Content: experience programs / programs linked with local commercial districts (receipt rewards, and more) / lucky draw event, and more
- 3. Special Promotions
- Period: from sometime in 10/2026 / periods differ by promotion
- Content: discount benefits from popular Korean brands in various fields such as airlines, OTAs, and shopping
How to get there
14 Myeongdong-gil, Jung-gu, Seoul
Open the address in a map app to get directions. In Korea, Naver Map and KakaoMap give the most accurate public transit routes.
The official data has no public transport details for this event. Please check the route in a map app above.
Photos are shown as provided, without cropping or retouching.
This text is from the Korea Tourism Organization English service.
Places to visit near this festival in Seoul
Top attractions close to the event site. Add them to the same day trip.
